TrueVA Capital

Swee Siong Lee, Managing Director

Swee Siong is a digital strategist and business transformation adviser with more than two decades of experience in financial services, public services and entrepreneurship.  Most recently, he held global leadership positions in international banks including OCBC and Standard Chartered, helping these institutions develop new products and capabilities in corporate banking. He was also involved in numerous industry-wide initiatives with the Monetary Authority of Singapore, including Offshore RMB Market Development, Real-time Payments and Common Addressing Scheme projects.

Swee Siong is also a technology entrepreneur & investor, having started an industrial equipment life cycle management portal in 2000.  He continues to invest in and advise technology start-ups as an angel investor. He is a certified Blockchain Business Strategist (Oxford University) and has been actively engaging with businesses & authorities involved in the nascent stages of Distributed Ledger Technology advancement. 

Swee Siong is a well-regarded thought-leader in the industry and a prolific speaker/ moderator in industry events and writer in trade publications.  A strong advocate of  volunteerism, he was conferred the Institute of Banking and Finance (IBF) Fellowship in 2015 in recognition of his contribution to uphold the skills and standards of the financial industry.  He sits on the board of 1FSS, a subsidiary of MOHH established as a financial shared service centre for all public healthcare institutions in Singapore. He is also a grassroots leader and the Secretary of the Tanglin Community Club Management Committee.

Swee Siong holds a Master’s Degree in Manufacturing Engineering & Management from UMIST, UK and is a certified International Cash Management professional (ACT, UK).



Tariq Hoodbhoy, Partner, TrueVA Consulting (Middle East)

Tariq has over 20 years of experience with global manufacturing and financial services organisations in Asia, Europe, Australia and the Middle East. He held leadership positions across Finance, Treasury, M&A, Strategy, Business Development, Project Management and Product Development, with specialist experience in global treasury centralisation and transaction banking transformation

Tariq led full transformation of the transaction banking division of a GCC-based bank, covering development of a comprehensive transformation strategy including:

1.Enhanced team capabilities to deliver industry-leading expertise – team of 20+ full-time dedicated resources from multiple functions including IT, Operations, Business

2.Introduction of 30+ new products and reprioritised 15+ existing products - for 6+ client segments across 7 countries

3.Identification and implementation of 5 new IT systems, and updates to 10+ existing systems

In Standard Chartered Bank, Tariq headed the Transaction Banking Strategic Sales for ASEAN with SCB, and also transformed the banks’ cash management business across Asia, Africa and the Middle East, which included contract negotiation, liquidity management, account services, payments, collections and billing . During his time he  grew incremental liabilities and fee income by USD 10 Billion and USD 50 Million respectively.

Tariq was also the  Deputy General Manager of Shell Treasury Center East.  He holds a ACA from Institute of Chartered Accountants in England and Wales, UK


Yen Yen Setiawan, Partner, Activate Consulting (Indonesia)

Yen Yen has over 20 years of banking experience specializing in Transaction Banking, Corporate Banking, Commercial Banking and Financial Institutions.  She has extensive leadership experience and held senior management roles in international and domestic banks in Indonesia and Taiwan.  Yen Yen is proven to build trusted relationships with C-suites executives while driving collaboration in dynamic environments across functions and regions.

Yen Yen was responsible for the transformation of the Enterprise Banking (Corporate Banking and Commercial Banking) for a large, private local bank in Indonesia with a team of 250 people.  She also led the revamp of the Transaction Banking business of 80 people across sales, product management and implementation.

Under her leadership, the business was awarded the Best Local Cash Management in SME by Asiamoney in 2016, the Best Cash Management Bank - New Economy Solution by The Asset in 2017, the best Supply Chain Rising Start by The Asset in 2018 and the Best Digital Bank by Asiamoney in 2017 and 2018.

Yen Yen was an adviser to a private local bank in Kazakhstan to review and establish Transaction Banking business as part of the initiatives to launch Supply Chain Financing.

Yen Yen holds an MBA from Loyola Marymount University, USA.


Gabriel Sham, Partner (Trade Finance)

Gabriel is a Trade Finance consultant for banks and corporates, leveraging experience across Product, Sales, Operations and Risk in global, regional and local capacities. He is a highly-regarded Trade Finance expert with many years of experience in leading international banks: HSBC, Citi, Standard Chartered, JPMorgan and RBS. (Last position: Head, Trade Services Asia, GTS Product, Royal Bank of Scotland plc)

Gabriel specializes in documentary trade including LC, guarantees and standby credits, bills of exchange negotiation, pre- and post-shipment financing etc., with proven success in commercializing and implementation of SCF solutions including seller-led receivables purchase and buyer-led payables finance programs.

As a trainer, Gabriel specialises in the design, development and delivery of training in English and Chinese (Putonghua and Cantonese), backed by ACTA v5 (Advanced Certificate in Training & Assessment).  Fluent in English and Chinese, both written and spoken, he is a regular speaker in industry forums, including ICC Academy webinars for ICC Academy, IIBLP Annual LC Survey Conference and Guarantees and Standbys Forum and GTR trade finance workshops.


Joshua Cohen, Partner (Europe)

Joshua Cohen is the Managing Director of Mayer & Co Advisory based in London.  An experienced banking professional with strong relationships in corporate and FI client segments, Joshua is a well-respected individual with a strong reputation built over 25 years in the industry, possessing a diverse skill set incorporating Financial Markets, Capital Markets, Foreign Exchange, Interest Rate Products, Trade Finance, Risk Distribution, Regulatory Change, Balance Sheet Management, Treasury, Syndications, Portfolio Management, Risk Management, Product Knowledge, Credit Insurance, Financial Technology and Digital Transformation.  

Joshua is a regular public speaker, engaged in meetings with regulators, frequently published in industry journals. Founding Chair of the BAFT Liquidity Working Group


Patrick Sim, Partner (Technology)

Patrick is a co-founder of RobustTechHouse, an IT development company. He is invigorated each day interacting with the great team of developers at RobustTechHouse, with startup entrepreneurs pursuing new tech-driven business ideas and with established companies re-inventing themselves through technology. He enjoys learning about and experimenting with new technologies and building new business lines around these technologies.

Patrick was previously a Private Equity professional focussing on investments in South East Asia, as well as a trader in a global fund. He started his career as a Singapore Police Force Overseas Scholar and served in multiple roles in the Singapore Police Force as well as the Ministry of Foreign Affairs and Ministry of Finance.

Patrick is an Electronics Engineer by training, with a Masters of Engineering from the University of Cambridge. He also obtained an MBA from the Wharton School of the University of the Pennsylvania in 2009.

Panel of Advisers


Tan Kah Chye, Adviser (Banking & Finance)

Kah Chye is the chairman and founder of CCRManager and serves as an independent board member and advisor for a select number of global organizations including International Chamber of Commerce (ICC) Academy and Markham Rae LLP.   

Most recently, Kah Chye was the Chairman of the ICC Banking Commission, the leading industry body for the establishment of Trade Finance standards and policies. Under his leadership, ICC introduced the ICC Trade Finance Register to assist the industry in formulating the right Basel III capital adequacy policy. Kah Chye also co-founded the ICC Academy to provide industry leading business education.   

With over 20 years of banking and asset management experience in Singapore, Frankfurt and London, Kah Chye’s career has included global P&L responsibilities at institutions including JPM Chase, Barclays Bank, Standard Chartered Bank, Deutsche Bank and Citibank. Kah Chye also notably led the successful development of the world’s first synthetic securitization of trade finance assets. 


Alex Ng, Adviser (Startup Investments)

Alex is the Managing Director of Spaze Ventures, a startup incubator and seed capital firm focused on technology startups in South East Asia, where he leads the investment to help founders launch and grow their startup. He has invested in more than 15 startups, helped them to expand overseas and raise the next round of funding. 

Alex has more than a decade of experience from both the public and private sectors. He was most recently the vice president of Korvac Holdings, a regional Fintech company that specializes in payment processing and consumer data, where he helped to expand into new markets and also achieved the “Most Impactful in Asia” award at the 2012 ICT Awards. Wirecard subsequently acquired three subsidiaries of Korvac. 

Prior to that, Alex was leading the enterprise technology team in International Enterprise Singapore. He specialised in the e-government and financial services clusters to help companies expand beyond the shores of Singapore. He received the MTI Borderless Award in 2010. 

Alex holds a Bachelor of Engineering (Mechanical) and a Master of Science (Technopreneurship & Innovation), both from Nanyang Technological University. He also attended the International Business Fellowship, Middle East Executive Management Program at University of Dubai. 


Alex King, Adviser (FinTech)

Alex is an experienced FinTech entrepreneur with a proven track record in start-up and high growth enterprises. 

As CEO of Future Finance based in Ireland, Alex assembled an impressive c-suite that dramatically revamped the product, devised a path to profitability, raised a €40 million C-round, closed a £60 million portfolio sale and executed a £100 million forward financing deal.  In 2017, Future Finance was ranked No. 39 on KPMG’s list of Global 100 FinTech companies.

Prior to Future Finance, Alex was at Enova in Chicago for 10 years where he developed deep expertise in thin-file/no-file under-banked consumers [NYSE ticker symbol ENVA] .  He was part of Enova's IPO team and helped craft the S1 filings.  More importantly, Alex was responsible for launching Enova's UK business, China business and US Near Prime instalment lending business from ideation/white board phase.  Alex grew the UK team organically from skeleton crew to ~400 corporate and call centre employees; Enova UK generated ~US$300 million in revenue (close to half total revenues), US$150 million in EBITDA (more than half total EBITDA) and ~US$1.5 billion in loans annually.  For Enova's China JV, Alex's team built the B2C business on the ground in Chongqing China and was awarded the only foreign National Micro-Lending license (10 total licenses with local licensee holders Alibaba, Baidu, Tencent, Xiaomi, etc.)

Prior to Alex's journey into FinTech, he was a Consultant with McKinsey & Company in Atlanta, Georgia and an Credit Officer at DBS Institutional Banking Department in Singapore.  Alex has an MBA from University of Chicago and a Bachelor's degree in Finance from University of Florida.


Aaron Lee, Adviser (Legal & Compliance)

Aaron Lee is a regulatory and ethics lawyer with twenty years’ PQE (post-qualifying experience) in policy-making, cross-border business and government relations. He has worked in the civil service and various financial institutions overseeing governance, regulatory compliance and investigating financial crime and misconduct. As a consultant he has been appointed independent expert witness in several recent lawsuits involving banks. Aaron is also a published writer, public speaker and community organizer.